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Hologram

Hologram

Currently, I'm the head of design, brand, and user research for Hologram — a cellular platform for Internet of Things (IoT) devices.
Activating cellular service across a fleet of hundreds of thousands of devices — from GPS trackers, to connected cameras, to electric scooters — usually involves a year-long rate plan negotiations with a single cellular carrier. Hologram's CIoT platform helps anyone get devices connected in less than a week in 196 countries around the world. We provide a visually beautiful dashboard that makes managing deployments a breeze. Everything from our data plans to our activation flow is designed to make the process as seamless as possible.
INDUSTRY:

Cellular Telecommunications

ROLE:

Vice President of Design

Most platforms inundate users with cluttered interfaces and complex industry jargon. Hologram's dashboard removes UI and processes as a feature. Our tight user research, design, and engineering processes ensure customers have a seamless experience — from data plans, onboarding, to scaling and troubleshooting.

Hologram is a design-first, globally native cellular platform. We spend as much design effort on education collateral, progressive design elements, and just-in-time training as we do designing the software itself.